Master of Business Administration

The department being perhaps the youngest in the college, has taken upon itself the responsibility to provide the best inputs to the students and mould them into successful potential managers to the corporate world, and takes up the goal to prepare and train the students in conformity with the changing environment which explains why business management degrees are most sought after by the students.

The curriculum of MBA programme is formulated to match with the requirements of industries and offers 5 streams of specialization. The teaching pedagogy includes Finance, Marketing, HR, Systems and operations management. From the beginning, we hope to train the students to face the corporate interviews. Special emphasis will is laid on communication skills, Inter- personal skills, and General Business Awareness.

MBA

Friday, June 18, 2010

MBA 1st year syllabus

ANNA UNIVERSITY TIRUCHIRAPPALLI

Tiruchirappalli - 620 024

Regulations 2008

Syllabus

Master of Business Administration (MBA)

TRIMESTER I

BA6111 - PRINCIPLES OF MANAGEMENT

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UNIT I INTRODUCTION TO MANAGEMENT AND Historical Development 9

Definition of Management - Science or Art - Management and Administration - Development - Management Thought - Contribution of Taylor and Fayol - Functions of Management - Managerial Roles - Levels of Management - Types of Business Organization.

UNIT II PLANNING 9

Nature and Purpose - Steps involved in Planning - Objectives - Setting Objectives - Types of Plan -Process of Managing by Objectives – Strategies - Policies and Planning Premises - Forecasting -Decision-Making.

UNIT III ORGANISING and human resource management 9

Nature and Purpose - Formal and Informal Organization - Organization Chart - Structure and Process - Departmentation by different Strategies - Line and Staff Authority - Benefits and Limitations - De-Centralization and Delegation of Authority - Introduction to Human Resource Management.

UNIT IV Directing 9

Scope - Human Factors - Creativity and Innovation - Harmonizing Objectives - Leadership - Types of Leadership - Leadership Theories - Motivation - Hierarchy of Needs - Motivation Theories -Motivational Techniques - Job Enrichment .

UNIT V CONTROLLING AND INTERNATIONAL MANAGEMENT 9

System and process of Controlling - Requirements for effective Control - The Budget as Control Technique - Information Technology in Controlling - Use of computers in handling the information -Productivity - Problems and Management - Control of Overall Performance - Direct and Preventive Control - Reporting - The Global Environment - Globalization and Liberalization - International Management and Global Theory of Management. Total: 45

TEXT BOOK

1. H. Koontz, H. Weihrich, and Ramachandra Aryasri A., “Principles of Management”, 1st Edition, Tata McGraw -Hill Publishing Company Ltd., 2006.

REFERENCES

1. Stephen P Robbins, “Fundamentals of Management: Essential Concepts and Applications”, 5th Edition, Pearson Education., 2005

2. R. Sivarethinamohan and P. Aranganathan, “Principles of Management”, 1st Edition, CBA/Tata McGraw -Hill Publishing Company Ltd., 2005.

3. JamesA F Stoner ,Edward Freeman and Gilbert, “Management”, 6th Edition, Pearson Education, 1995./ Prentice Hall of India Pvt. Ltd., 2007.

4. Durbin, “Essentials of Management” 7th Edition, Cengage Learning India Pvt. Ltd., 2007.

BA6112 - STATISTICS FOR MANAGEMENT

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UNIT I FUNDAMENTALS OF PROBABILITY 9

Basic Definitions and Rules for Probability - Conditional Probability Independence of Events - Baye’s Theorem and Random Variables - Probability Distributions – Binomial - Poisson and Normal Distributions.

UNIT II SAMPLING DISTRIBUTION AND ESTIMATION 9

Introduction to Sampling Distributions - Sampling Distribution of Sample Mean and Sample Proportion - Application of Central Limit Theorem - Sampling Techniques - Estimation and Confidence Intervals - Point and Confidence Interval Estimates for Population Parameters of Large Sample and Small Samples - Determining the Sample Size.

UNIT III TESTING OF HYPOTHESIS 9

Hypothesis Testing - General Procedure for Hypothesis Testing - Errors in Hypothesis Testing - One Sample and Two Sample Tests for Means and Proportions of Large Samples (Z-Test) - One Sample and Two Sample Tests for Means of Small Samples (T-Test) - F-Test for Two Sample Standard Deviations.

UNIT IV NON-PARAMETRIC METHODS 9

The Chi-Square Test - Statistic - Applications of Chi-Square Tests - Test of Independence of Attributes - Goodness of Fit - Yates Correction for Continuity

Sign Test for Paired Data, Rank Sum Test: Mann-Whitney U Test and Kruskal Wallis Test, One Sample Run Test, Rank Correlation.

UNIT V CORRELATION, REGRESSION AND TIME SERIES ANALYSIS 9

Correlation Analysis - Estimation of Regression Line - Time Series Analysis - Variations in Time Series- Trend Analysis - Cyclical Variations - Seasonal Variations and Irregular Variations.

Total: 45

TEXT BOOK

1. Richard I. Levin and David S. Rubin, “Statistics for Management”, 7th Edition, Pearson Education, 1998. / Prentice Hall of India Pvt. Ltd, 2001.

REFERENCES

1. T N Srivastava and Shailaja Rego, “Statistics for Management”, 1st Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

2. Levine D.M., Krehbiel T.C. and Berenson M.L., “Business Statistics: A First Course”, Pearson Education Asia, 2nd Edition, 2007.

3. S.P.Gupta, “Statistical Methods”, 7th Edition, S. Chand and Co. Ltd., 2004.

4. Anderson and Skini, “Statistics for Business and Economics”, 9th Edition, Cengage Learning India Pvt. Ltd., 2007.

BA6113 - ACCOUNTING FOR MANAGEMENT

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FINANCIAL ACCOUNTING

UNIT I BASIC FINANCIAL ACCOUNTING 9

Accounting Principles - Concepts and Conventions - Accounting Standards - Preparation of Journal, Ledger - Trial balance and Final Accounts – Trading and Profit and Loss Account and Balance Sheet.

MANAGEMENT ACCOUNTING AND COST MANAGEMENT

UNIT II FINANCIAL STATEMENTS ANALYSIS AND INTERPRETATIONS 9

Meaning and Types of Financial Statements - Financial Ratio Analysis - Cash Flow and Funds Flow Statement Analysis.

UNIT III COST ELEMENTS AND MATERIAL CONTROL 9

Costing as an aid to Management - Methods of Costing - Types or Techniques of Costing - Elements of Cost - Cost Sheet - Cost Classification - Techniques of Material Control - Re-Order Level - Minimum and Maximum Level - Danger Level - Average Stock Level - Economic Ordering Quantity - ABC and JIT Inventory System - Methods of Valuing Material Issues - FIFO, LIFO, HIFO, Simple Average and Weighted Average.

UNIT IV COST ACCOUNTING SYSTEMS 9

Job Order Costing - Batch Costing - Contract Costing - Process Costing - Activity Based Costing - Target Costing.

UNIT V COST ANALYSIS 9

Marginal Costing and Profit Planning - Managerial Applications - Budgetary Control (Classification of Budgets)- Standard Costing – Variance Analysis – Direct Material Variances - Direct Labour Variances - Overhead Variances and Sales Variances. Total: 45

TEXT BOOK

1. M.Y.Khan & P.K.Jain, “ Management Accounting”, 4th Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

REFERENCES

1. Horngren Charles T., Sundem Gary L., Stratton William O. “Introduction to Management Accounting” 13th Edition, Pearson Education, 2005. / Prentice Hall of India Pvt. Ltd., 2006.

2. M.P Pandikumar, “ Management Accounting: Theory and Practice”, 1st Edition, Excel Books Pvt. Ltd., 2008.

3. Hensen, “Management Accounting”, 7th Edition, Cengage Learning India Pvt. Ltd., 2007.

4. S.N Maheswari, “Financial & Management Accounting”, 7th Edition, Sultan Chand &. Sons Pvt.Ltd., 2004.


BA6114 - BUSINESS ECONOMICS

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UNIT I NATURE AND SCOPE OF ECONOMIC ISSUES 10

Micro and Macro Economic Variables - Law of Demand, Elasticity, Demand Forecasting - Diminishing Marginal Utility - Consumer Surplus, Break Even-Point - Perfect and Imperfect Competition - Market Equilibrium. Role of Economic Planning - Indian Economic Planning.

UNIT II ANALYSIS OF MACRO ECONOMICS 15

National Income - Determination of National Income - Circular Flow of Income - Keynesian Perspective - Consumption, Savings, Investment, Multiplier, Accelerator - Business Cycle.

UNIT III ANALYSIS OF MONEY MARKET 10

Demand and Supply of Money - Money Market Equilibrium - The Role of Money - Monetary Policy - Indian Perspectives.

UNIT IV INFLATION AND ECONOMIC POLICIES 10

Analysis of Inflation and Unemployment, Fiscal Policy, EXIM Policy - Balance of Payments, Exchange Rate - The Role of Economic Policies - Indian Experiences.

UNIT V ANALYSIS OF EXTERNAL SECTOR 15

International Trade - Trade Multiplier - Linkage Model - Free Trade and Protection - Analysis of Performance of Indian Economy in External Sector-Broad Perspective of Liberalization, Privatization and Globalization.

Total: 60

TEXT BOOK

1. Paul A .Samuelson and William D.Nordhaus, “Economics”, 18th Edition, Tata McGraw -Hill Publishing Company Ltd., 2006.

REFERENCES

1. Dwivedi, “Macro Economics”, 2nd Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

2. KA Chrystal, RG Lipsey ,Economics for Business and Management”, 2th Edition, Oxford University Press New York, 2007.

3. Maheswari, “Managerial Economics”, 2th Edition, Prentice Hall of India Pvt. Ltd., 2005.

4. Mankiw, “Principles of Macroeconomics”, 4th Edition, Cengage Learning India Pvt. Ltd., 2007.

BA6115 - ORGANIZATIONAL BEHAVIOUR

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UNIT I INTRODUCTION TO ORGANIZATIONAL BEHAVIOUR 9

Definition, Need and Importance of Organizational Behaviour – Contributing Discipline to the Organizational Behaviour – Field-Challenges and Opportunities for Organizational Behaviour -Organizational Behaviour Models.

THE INDIVIDUAL

FOUNDATIONS OF INDIVIDUAL BEHAVIOUR

Ability - Intellectual, Physical Abilities and the Ability to Job Fit. Learning - Types of Learners - the Learning Process - Learning Theories - Classical Conditioning, Operant Conditioning and Social Learning - Organizational Behaviour Modification.

UNIT II VALUES, ATTITUDES AND JOB SATISFACTION 9

Values – Importance, Types of Values, Values Across Culture Attitudes – Types – Cognitive Dissonance Theory – Self Perception Theory - Affective Components – Attitude Survey – Attitude and Work Diversity. Job Satisfaction – Relationship between Job Satisfaction and Absenteeism and Turnover.

PERSONALITY AND PERCEPTION

Personality and Emotions – Types – Personality Determinants – Theories. Perceptions - Importance -Factors Influencing Perception - Interpersonal Perception.

THE GROUP

UNIT III GROUP BEHAVIOUR 9

Work group - Defining and Classifying Groups – Reason for Joining Groups - Stages of Group Development - Five Stages Model - Group Structure – Roles, Norms, Status, Group Size and the Degree of Group Cohesiveness - Group Decision Making Techniques.

Work Teams – Types – The Key Components making up Effective Teams - Context, Composition, Work Design and Process - Team and Quality Management - Group Dynamics.

UNIT IV POWER AND POLITICS 9

Power - Definition – Bases – Dependency: the Key to Power - Power Tactics-Power in Groups - Politics – Definition the Reality of Politics Factor Contributing – Employee Responses to Organizational Politics.

UNIT V CONFLICT, NEGOTIATION AND ORGANIZATIONAL CULTURE 9

Conflict - Definition – Functional and Dysfunctional Conflict – Conflict Process – Conflict Resolution Technique. Negotiation – Definition - Approaches to Negations – The Negation Process - Third Party Negotiation. Organizational Culture – Learning Culture of Employees - Creating an Ethical Organizational Culture – Creating a Customer Responsive Culture.

Total: 45

TEXT BOOK

1. Stephen P. Robbins, Timothy A Judge and Seema Sanghi, “Organization Behavior”, 12th Edition, Pearson Education , 2007. [Indian Adapted Edition]

REFERENCES

1. Fred Luthans, Organizational Behavior”, 11th Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

2. Hellriegal and Slocum, “Fundamentals of Organization Behavior”, 1st Edition, Cengage Learning India Pvt. Ltd., 2007.

3. Hitt, Miller, Colella, “Organizational Behavior: A Strategic Approach”, 1st Edition, Wiley India Pvt.Ltd., 2006.

4. Debra L.Nelson & James Campell quick, “Organization Behavior”, 5th Edition, Cengage Learning India Pvt. Ltd., 2007.

TRIMESTER II

BA6121 - BUSINESS COMMUNICATION SKILLS

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UNIT I EFFECTIVE COMMUNICATIONS IN BUSINESS 9

Importance and Benefits - Components, Concepts and Problems - Non Verbal - The 7 C's of Effective Communication - Business Communication and the Global Context - Business Communication and the Ethical Context - Business Communication and the Technology Context.

UNIT II MESSAGE DESIGN 9

The Process of Preparing Effective Business Messages - The Appearance and Design of Business Messages - Good News and Neutral Messages.

UNIT III WRITTEN COMMUNICATION 9

Major Plans for Letters and Memos - Bad News Messages - Persuasive Written Messages - Written Communication, Reports - Short Reports - Long (Formal) Reports – Proposals.

UNIT IV STRATEGIES FOR ORAL COMMUNICATION 9

Strategies for Successful Speaking and Successful Listening - Strategies for Successful Informative and Persuasive Speaking - Strategies for Successful Interpersonal Communication - Strategies for Successful Business and Group Meetings.

UNIT V THE JOB APPLICATION PROCESS 9

The Job Application Process - The Written Job Presentation - Interviews and Follow-up.

Total: 45

TEXT BOOK

1. Herta A Murphy, Herbert W Hildebrandt and Jane P Thomas, “Effective Business Communication”, 7th Edition, Tata McGraw -Hill Publishing Company Ltd., 2008.

REFERENCES

1. Krizan, “Business Communication”, 7th Edition, Cengage Learning India Pvt. Ltd., 2007

2. Randolph H. Hudson and Bernard J.Selzler, “Business Communication”, 5th Edition, Jaico Publishing House, 2006.

3. Bhatiya. R.C, “Business Communication”, 2nd Edition, Ane Books India, 2008.

4. Meenakshi Raman and Prakash Singh, “Business Communication”, 1st Edition, Oxford University Press New York, 2006.

BA6122 - OPERATIONS RESEARCH FOR MANAGEMENT

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UNIT I INTRODUCTION TO LINEAR PROGRAMMING (LP) 9

Introduction to applications of Operations Research in functional areas of Management - Linear Programming - Formulation - Solution by Graphical and Simplex Methods – Special cases of LP.

UNIT II DUALITY AND SENSITIVITY ANALYSIS OF LP 9

Principles of Duality - Sensitivity Analysis using Simplex Final Table – Solving Problems using Computer Packages (LINDO / LINGO / Solver) - Sensitivity Analysis with computer output.

UNIT III TRANSPORTATION AND TRANSHIPMENT MODELS 9

Transportation Models (Minimising and Maximising Cases) – LP Formulation – Transportation Method - Initial basic feasible solution methods, MODI method, Cases of degeneracy.

Sensitivity Analysis of transportation problem, LP Formulation for Transshipment Problems – Transportation Tableau for Transshipment Problems.

UNIT IV ASSIGNEMENT MODELS AND INTEGER LINEAR PROGRAMMING 9

Assignment Models (Minimising and Maximising Cases) – LP Formulation - Solution by Hungarian Method - Traveling Salesman problem, Crew Assignment Models.

Integer Programming (IP) – Formulation - Pure Integer Programming, Mixed Integer Programming, (0-1) Integer Programming - Solution using Computer Packages – Understanding the Computational Intractability of Large Scale IP Problems in Obtaining Optimal Solution.

UNIT V GAME THEORY AND DYNAMIC PROGRAMMING 9

Game Theory -Two person Zero-Sum and Constant-Sum Games - Saddle Points, Dominance Rule and Graphical Solution – LP and Zero-Sum Games, Two-Person Non-Constant-Sum Games.

Dynamic Programming - Belman’s Principal of Optimality, Deterministic Model – Forward and Backward Recursion and its Applications.

Total: 45

TEXT BOOK

1. D R Anderson, D J Sweeny, T A Williams “An Introduction to Management Science : Quantitative Approaches to Decision Making”, 11th Edition, Cengage Learning India Pvt. Ltd.

2. Hamdy A. Taha, Operations Research: An Introduction”, Prentice Hall of India.

REFERENCES

1. Frank S. Budnick, Dennis McLeavy, Richard Mojana “ Principles of Operations Research for Management” Irwin Series in Quantitative Analysis for Business, AITBS Publishers, New Delhi.

2. Hiller F.S and Liberman G.J., Introduction to Operations Research, 7th Edition, Mcgraw-Hill 2001.

3. Ravindra A., Philips D.T. and Solberg J.J., “ Operations Research – Principles and Practice”, 2nd Edition, John Wiley and Sons, 2000.

4. R.Sivarethinamohan, “Operations Research”, 1st Edition, Tata McGraw -Hill, 2006.

5. LINDO - www.lindo.com (a student version of LINDO/LINGO/Solver can be downloaded freely)

BA6123 - MANAGEMENT INFORMATION SYSTEMS

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UNIT I INTRODUCTION 9

Information System - Establishing the Framework - Business Model - Information System Architecture - Evolution of Information Systems.

UNIT II SYSTEM DEVELOPMENT 9

Modern Information System - System Development Life Cycle - Structured Methodologies - Designing Computer Based Method, Procedures Control, Designing Structured Programs.

UNIT III INFORMATION SYSTEM 9

Functional Areas, Finance, Marketing, Production, Personnel - Levels, Concepts of DSS, EIS, ES -Comparison, Concepts and Knowledge Representation - Managing International Information System.

UNIT IV IMPLEMENTATION AND CONTROL 9

Testing Security - Coding Techniques - Detection of Error - Validation - Cost Benefits Analysis - Assessing the Value and Risk Information Systems.

UNIT V SYSTEM AUDIT 9

Software Engineering Qualities - Design, Production, Service, Software Specification, Software Metrics, Software Quality Assurance - Systems Methodology - Objectives - Time and Logic, Knowledge and Human Dimension - Software Life Cycle Models - Verification and Validation.

Total: 45

TEXT BOOK

1. Jane P. Laudon and Kenneth C. Laudon, “Management Information Systems”, 10th Edition, Pearson Education, 2007. / Prentice Hall of India Pvt. Ltd., 2008.

REFERENCES

1. James O Brien, George Marakas, “Management Information Systems”, 7th Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

2. Ralph M. Stair and George W. Reynolds, “Principles of Information Systems”, 6th Edition, Cengage Learning India Pvt. Ltd., 2007.

3. M.Jaiswal and Monica Mittal, “Management Information System”, 1st Edition, Oxford University Press New York, 2004.

4. Jawadekar, “Management Information Systems”, 3rd Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

BA6124 - MARKETING MANAGEMENT

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UNIT I FOUNDATIONS OF MARKETING 10

Marketing Conceptual Frame Work - Marketing Environment - Customer Oriented Organization -Marketing Interface with other Functional Areas Marketing in a Globalised Environment.

UNIT II MARKETING MIX 15

Product Planning And Development - Product Life Cycle - Brand Management, Developing New Product - Market Segmentation - Targeting and Positioning, Pricing Decisions - Channel Design and Management - Retailing and Wholesaling - Promotion Methods. Advertisement, Sales Promotion and Personal Selling, Public Relations.

UNIT III BUYING BEHAVIOUR 15

Customer Value - Understanding Industrial and Individual Buyer Behavior - Influencing Factors –Customer Decision Making Process.

UNIT IV MARKETING RESEARCH 10

Types – Process – Application of Marketing Research - Preparation of Marketing Research Report -Sample Case Studies.

UNIT V INFORMATION TECHNOLOGY IMPACT ON MARKETING DECISIONS 10

Online Marketing - Web Based Marketing Programmes - Emerging New Trends and Challenges to Marketers.

Total: 60

TEXT BOOK

1. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha, “Marketing Management”, 13th Edition, Pearson Education [South Asian Edition].

REFERENCES

1. Etzel, Stanton and Pandit, George Marakas, “Marketing Concepts and Cases”, 12th Edition, Tata McGraw -Hill Publishing Company Ltd., 2006.

2. Kurtz and Boone, “Principles of Marketing”, 12th Edition, Cengage Learning India Pvt. Ltd., 2007

3. Rajen Saxzena, “Marketing Management”, 3rd Edition, Tata McGraw -Hill Publishing Company Ltd., 2006.

4. Adrian Palmer, “Introduction to Marketing”, 1st Edition, Oxford University Press New York, 2004.

BA6125 - CORPORATE FINANCE

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FINANCIAL MANAGEMENT

UNIT I FOUNDATIONS OF FINANCE 9

Financial Management - an Overview, Time Value of Money. Introduction to the Concept of Risk and Return of a Single Asset and Portfolio, Valuation of Bonds and Shares Option Valuation.

UNIT II INVESTMENT DECISIONS 9

Capital Budgeting: Principles and Techniques, Nature of Capital Budgeting, Identifying Relevant Cash Flows, Evaluation Techniques, Payback, Accounting Rate of Return, Net Present Value, Internal Rate of Return, Profitability Index, Comparison of DCF Techniques, Project Selection Under Capital Rationing.

Cost of Capital : Concept and Measurement of Cost of Capital, Specific Costs and Overall Cost of Capital.

UNIT III FINANCING AND DIVIDEND DECISION 9

Leverage: Financial and Operating Leverage.

Capital Structure: Determinants - Theories, Cost of Capital - Types - Specific and Weighted Average Cost of Capital.

Dividend Policy: Determinants - Theories, Forms of Dividend Policy, Practical Considerations, Forms of Dividends, Share Splits.

UNIT IV WORKING CAPITAL MANAGEMENT 9

Principles of Working Capital: Concepts Need; Determinants, Issues and Estimation of Working Capital, Accounts Receivables Management and Factoring, Inventory Management, Cash Management, Working Capital Finance, Trade Credit, Bank Finance and Commercial Paper.

UNIT V CAPITAL MARKET AND LONG TERM FINANCE 9

Indian Capital and Stock Market, New Issues Market, Derivatives and Risk Management -Types of Derivatives – Future and Forward Contracts, Swaps, Structured Notes and Inverse Floaters. Options – Types – Strike Price, Call Option, Put Option - The Black–Scholes Option Pricing Models (Theory Only). Long Term Finance: Shares Debentures and Term Loans, Lease, Hire Purchase, Project Financing, Venture Capital Financing (Theory Only).

Total: 45

TEXT BOOK

1. M.Y. Khan and P.K. Jain, “ Financial Management, Text, Problems and Cases”, 5th Edition, Tata McGraw -Hill Publishing Company Ltd., 2007

REFERENCES

1. Ross and Westerfield, “Fundamentals of Corporate Finance”, 8th Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

2. Van Horne, “Financial Management and Policy”, 12th Edition, Pearson Education, 2002 / Prentice Hall of India Pvt. Ltd., 2007.

3. Aswat Damodaran, “Corporate Finance Theory and Practice”, 2nd Edition, Wiley India, 2008.

4. I.M.Pandey, “Financial Management”, Vikas Publishing House Pvt. Ltd., 9th Edition, 2007.


TRIMESTER III

BA6131 - PRODUCTION AND OPERATIONS MANAGEMENT

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UNIT I INTRODUCTION TO PRODUCTION AND OPERATIONS

MANAGEMENT 12

Production and Operations Management (POM) - Need - History - System – Types - Functions and Communication in POM. Computer Integrated Manufacturing and Services Systems. Global / Trade Operations and Supply Network Applications.

UNIT II MATERIAL AND INVENTORY MANAGEMENT 12

Material Management (MM) - Handling Technology (Robots, Automated Storage and Retrieval Systems (ASRS) and Methods (JIT, / Kanban, ABC Systems).

Independent Demand Inventory Models - Fixed Order System - Basic EOQ - EBQ Models - Quantity Discount Models. Dependent Demand Inventory Models - MRP-I and MRP-II Systems - Introduction to ERP - e-business and e-operations Strategies.

UNIT III PLANNING AND FORECASTING 12

Introduction to Strategic – Tactical – Operational - Aggregate and Capacity Planning - Planning Product Design and Development - Applications of CAD - Expert Systems – Standardization - Group Technology (GT) and Research and Development.

Forecasting - Types, Methods (Qualitative and Quantitative) - Types of Variation in Data - Minimising Forecasting Errors and Selection of Forecasting Methods.

UNIT IV SCHEDULING AND PROJECT MANAGEMENT METHODS 12

Johnson’s Algorithm for Job Sequencing (n Job thro’ 2 Machines, n Jobs Thro’ 3 Machines, n Jobs Thro’ m Machines and 2 Jobs Thro’ m Machines).

Use of Gantt charts - Queuing Analysis and Critical Ratios as Methods for Job Scheduling. PERT / CPM - Drawing the Network - Computation of Processing Time - Floats and Critical Path - Resource Leveling Techniques.

UNIT V FACILITY, LAYOUT LOCATION AND WORK MEASUREMENT 12

Facility Location Decisions (FLcD) - Selections of Country - Region and Site - Facility Layout Decision (FLyD) - Types (Fixed Position, and Production, Process, Flexible), Methodologies (Distance Minimising - Computer Software Systems (CRAFT, CORELAP, ALDEP), Line Balancing and Performance Ratios - Work Measurement Methods (WM) - Time Study- Methods - Time Measurement - Work Sampling - White Collar Measurement And Learning Curves - Using WM to Increase Productivity.

Total: 60

TEXT BOOK

1. William J. Stevenson, “Operations Management”, 8th Edition, Tata McGraw -Hill Publishing Company Ltd., 2006.

REFERENCES

1. Lee J. Krajewski, Larry P. Ritzman and Manoj K. Malhotra, “Operations Management”, 8th Edition, Pearson Education, 2007 [Indian Adapted Edition].

2. Martand T Telsang, “Production Management”, 2nd Edition, S Chand and Company, 2007.

3. Gaither, “Operations Management”, 9th Edition, Cengage Learning India Pvt. Ltd., 2007.

4. S.Mahadevan, “Operations Management”, 1st Edition, Pearson Education, 2007.

BA6132 - HUMAN RESOURCE MANAGEMENT

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UNIT I PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT 9

Evolution of Human Resource Management - The Importance of the Human Factor - Objectives of Human Resource Management - Role of Human Resource Manager - Human Resource Policies - Computer Applications in Human Resource Management.

UNIT II THE CONCEPT OF BEST FIT EMPLOYEE 9

Importance of Human Resource Planning - Forecasting Human Resource Requirement - Internal and External Sources - Selection Process Screening - Tests - Validation - Interview - Medical Examination - Recruitment Introduction - Importance - Practices - Socialization Benefits.

UNIT III TRAINING AND EXECUTIVE DEVELOPMENT 9

Types of Training Methods – Purpose, Benefits, Resistance - Executive Development Programmes -Common Practices - Benefits - Self Development - Knowledge Management.

UNIT IV SUSTAINING EMPLOYEE INTEREST 9

Compensation Plan - Reward - Motivation - Theories of Motivation - Career Management - Development Mentor - Protégé Relationships.

UNIT V PERFORMANCE EVALUATION AND CONTROL PROCESS 9

Method of Performance Evaluation - Feedback - Industry Practices - Promotion – Demotion - Transfer and Separation - Implication of Job Change - The Control Process - Importance - Methods - Requirement of Effective Control Systems Grievances - Causes - Implications - Redressal Methods.

Total: 45

TEXT BOOKS

1. Decenzo and Robbins, “Human Resource Management”, 6th Edition Wiley, 2001.

2. Biswajeet Pattanayak, “Human Resource Management”, 3rd Edition, Prentice Hall of India Pvt. Ltd, 2006.

REFERENCES

1. Aswathappa, K. “Human Resource Management”, 5th Edition, Tata McGraw -Hill Publishing Company Ltd, 2007.

2. Dessalar, “Human Resource Management”, 11th Edition, Pearson Education, 2008. / Prentice Hall of India Pvt. Ltd., 2008.

3. Mathis, “Human Resource Management”, 10th Edition, Cengage Learning India Pvt. Ltd., 2007.

4. P. Jothi and D.N. Venkatesh, “Human Resource Management”, 5th Edition, Oxford University Press New York, 2006.


BA6133 - BUSINESS LAW


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UNIT I MERCANTILE AND COMMERCIAL LAW 15

The Indian Contract Act 1872

Essential of a Valid Contract - Void Agreements - Formation of a Contract - Performance of Contracts - Breach of Contract and its Remedies - Quasi Contracts.

The Sale of Goods Act 1930

Sales Contract - Transfer of Title and Risk of Loss - Warranties in Sales Contract - Performance of Sales Contracts - Conditional Sales and Rights of an Unpaid Seller.

Negotiable instruments Act 1881

Nature and Requisites of Negotiable Instruments - Transfer of Negotiable Instruments and Liability of Parties - Enforcement of Secondary Liability - Holder in Due Course - Special Rules for Cheque and Drafts - Discharge of Negotiable Instruments.

Agency

Nature of Agency - How Created - Agent’s Authority and Liability of Principal and Third Party: Rights and Duties of Principal - Agents and Third Party - Liability of Principal or Agents Torts - Termination of Agency.

UNIT II COMPANY LAW 10

Major Principles - Nature and Types of Companies - Formation - Memorandum and Articles of Association - Prospectus - Power - Duties And Liabilities of Directors - Winding up of Companies - Corporate Governance.

UNIT III INDUSTRIAL LAW 10

An Overview of Factories Act - Payment of Wages Act - Payment of Bonus Act - Minimum Wages Act - Industrial Disputes Act.

UNIT IV INCOME TAX AND SALES TAX ACT (Theory Only) 5

Income Tax Act 1961 - Definitions: Assessee, Income, Previous Year, Assessment Year - Computation of Total Income: Major Heads - Deductions from Gross Total Income – Assessment of Companies: General Principles.

Central Sales Tax: Inter State Trade – Inter State sales tax.

VAT: Concept - Enforceability-Dealer – Sale – Quantum - Tax Credit - Exemptions.

UNIT V CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LAWS 5

Consumer Protection Act - Role of NGO’s. Cyber Laws - Definition - Needs - Importance - Act – Laws - Provisions in IndiaIT Act.

Total: 45

TEXT BOOKS

1. Pathak and Akhileshwar, “Legal Aspects for Business”, 3rd Edition, Tata McGraw –Hill

Publishing Company Ltd, 2007.

2. Sen and Mitra, “Commercial and Industrial law”, The World Press Pvt. Ltd, 1996.

REFERENCES

1. Tulsian, “Business law”, 2nd Edition, Tata McGraw -Hill Publishing Company Ltd., 2000.

2. N.D. Kapoor, “Elements of Mercantile Law”, Sultan Chand and Sons Pvt.Ltd., 2006.

3. Goel, “Business law”, Wiley India Pvt. Ltd, 2007.

4. Moshal B.S., “Business and Industrial Law”, 1st Edition, Ane Books India Pvt.Ltd., 2008.

5. Cyber Law, ICFAI Publication, 2008.

6. V.K.Singhania , Direct Taxes Law and Practice, Taxmann Allied Services Pvt.Ltd - Latest Ed.

BA6134 - RESEARCH METHODS IN MANAGEMENT

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UNIT I SCIENTIFIC METHOD 8

Introduction - Scientific Methods - Issues of Management Research - Overview of Research in Management - Scientific Research and Management - Research Problems - Identification - Definition - Research Design - Process.

UNIT II RESEARCH PROBLEM 8

Problem Solving - General Problem Solving - Approaches - Development of Creativity - Group Problem Solving Techniques for Idea Generation - Formulation of Research Problem - Approaches to Management Research Problem - Exploration for Problem Identification - Hypothesis Generation - Formulation of the Problem - Research Proposal - Purpose - Types.

UNIT III RESEARCH DESIGN AND TYPES OF RESEARCH 10

Experimental Research - Principles - Laboratory - Experimental Designs - Quasi Experimental Designs - Action Research Ex Post Facto Research - Introduction - Quantitative Research Methods -Evaluation Research. Modeling Research I - Mathematical Models

Modeling Research II - Heuristics and Simulation.

UNIT IV RESEARCH DESIGN FOR DATA ACQUISITION 10

Measurement Design - Primary Types of Measurement Scales - Error - Validity and Reliability in Measurement - Sample Design - Non Probability and Probability Sampling - Determination of Samples.

Acquisition and Preparation of Research Data

Data Collection Procedures - Sources of Secondary Data - Primary Data Collection Methods - Non Sampling Errors - Validity and Reliability of Data Collection Procedures. - Data Preparation and Preliminary Data Analysis.

UNIT V DATA ANALYSIS AND REPORTING 9

Hypothesis Testing - Univariate Analysis - Bivariate Analysis and Hypothesis Testing - Analysis of Experimental Data - Multivariate Analysis of Data - Dependence Analysis -Multivariate Analysis of Data II - Interdependence Analysis - Report Writing.

Total: 45

TEXT BOOK

1. K.N. Krishnaswamy, Appa Iyer Sivakumar and M.Mathirajan,“ Management Research Methodology: Integration of Methods And Techniques.” 1st Edition, Pearson Education, 2007.

REFERENCES

1. Zikmund, “Business Research Methods”, 7th Edition, Cengage Learning India Pvt. Ltd., 2007.

2. Donald R Cooper, and P S Schindler, “Business Research Methods”, 9th Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

3. Paneer Selvam, “Research Methodology”, Prentice Hall of India Pvt. Ltd / Pearson Education, 2007.

4. Sekaran, “Research Methods for Business”, Wiley India Pvt. Ltd, 2007.


BA6135 - DATABASE MANAGEMENT SYSTEMS

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UNIT I INTRODUCTION 9

Database Systems - Definition - Components - Advantages - Objectives - Evolution.

UNIT II MODELS 9

DBMS Architecture - Associations - Relationships - Mappings between Abstractions - Generalization - Classifications - Conceptual Data Modeling - File Organization (Types Only) - Data Models: HDBMS - NDBMS - RDBMS - OODBMS.

UNIT III DATABASE DESIGN 9

Relational Data Model - Relational Algebra - ER Diagrams - Data Dictionary - Normalization -Boyce Code Normal Forms - Integrity - Relational Database Languages - Database Administration -File Structures and Indexing.

UNIT IV OBJECT MODELLING 9

Object Oriented Concepts - Structure - Models and Databases - Object Life Cycle Modeling - Objects - Classes - Patterns - Object Interaction Modeling - Object Oriented Design - UML.

UNIT V OPERATIONS AND MANAGEMENT 9

Client / Server and Databases - Data Warehousing - Query Processing - Concurrency Management -Heterogeneous and Homogenous Systems - Distributed Databases - Controls - Atomicity - Recovery - Security - Back-up and Recovery.

Total: 45

TEXT BOOK

1. Hansen and Hansen, “Database Management and Design”, 2nd Edition, Prentice Hall of India Pvt. Ltd, 1996.

REFERENCES

1. Jeffrey A. Hoffer, Mary B. Prescott, Fred R. Mcfadden, “Modern Database Management”, 7th Edition., Prentice Hall of India Pvt. Ltd, 2007.

2. M Toledo, “Database Management Systems”, 1st Edition, Tata McGraw -Hill Publishing Company Ltd., 2007.

3. A K Majumdar, “Introduction to Database Management Systems”, 1st Edition, Tata McGraw -Hill Publishing Company Ltd, 2005.

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